ABF + LOVE HERO "CHANGING THE NARRATIVE"
This week ABF interviewed Joshua Scacheri the Founder & Creator of LOVE HERO on what his narrative is, what propels him forward and what holds him back
This month on our ABF socials we are running a competition to win the t-shirt Josh is wearing in the below image. Come on over to our instagram or Facebook for a chance to win this t-shirt, an ABF travel pack and a 3 months subscription for yourself or one of your friends or family members.
ABF:
Let’s start by telling everyone a little bit about your story Josh – how did you get into fashion and what led you to where you are today?
Joshua:
Thank you for having me.
I began my career in sports and transitioned to fashion whilst living in Italy, it had such a profound influence on the way people lived it truly inspired me. I also stayed in the part of Italy famous for designer accessories so I was always surrounded by it. I was taught to make shoes by close friends who had fashion factories that went back generations for the likes of Gucci and Prada. Fashion is a way of life and expression and it inspired me so much I ended up changing careers and here we are today.
ABF:
What is LOVE HERO all about – tell us the narrative behind the label and what current narrative in the fashion industry you are trying to change?
Joshua:
LOVE HERO is a concept dreamt a few years back between my partner Tanja and friend/designer Heather (currently in NY) many moons ago. But life took over, kids + family responsibilities, it was always on the back burner. Last year during Covid I was made redundant as a fashion design + manager for DAKS. When this happened I had some time to revisit what I actually wanted to do. Ultimately working for myself and creating a brand that had meaning and a focus has always been something that has inspired me. A brand with a purpose, a vision and a dream. During this time I had a fantastic opportunity and was cast as a contestant for a show on Amazon prime called Making the Cut (Season 2), presented by Heidi Klum and Tim Gunn. This gave me a platform to launch LOVE HERO and bring it to life.
ABF:
What has been the hardest thing about getting LOVE HERO off the ground?
Joshua:
The hardest thing about getting LOVE HERO off the ground is ensuring the message has been portrayed correctly and clearly. As we are currently self funded we are also constantly thinking of creative and cost efficient ways to develop the business and make a difference. LOVE HERO is focused on people and the planet, with this comes a responsibly to do everything in a sustainable and ethical way ensuring all processes are transparent, this involves a lot of research and is also much more costly than the traditional fashion model. Only now are consumers showing interest in sustainable practices so it can sometimes be hard to convey the message to really influence people to take note and invest their time and money on an alternative product like ours. We are also very heavily focused on colour and print as we know the positive effects dopamine dressing and colour therapy has, again as some people are used to wearing all black this will take time to influence.
ABF:
What are your fears moving forward?
Joshua:
I don’t have fears moving forward, I look at every situation as a challenge to problem solve. The main challenge is finding and aligning with the right people to support innovation and sustainability. Unfortunately online commerce is ever changing and very competitive and it can be hard to be seen amongst other mainstream brands that pump so much capital into marketing.
Amy Brogan, Director of ABF
ABF:
What are your hopes?
Joshua:
My hopes is for LOVE HERO to become more visible and for our messaging to speak volumes to our consumers relating to sustainable and transparent fashion design and production. I would love to see more people wearing LOVE HERO this gives me the most joy.
ABF:
For you personally, what has been one narrative that you feel has held you back and one that has propelled you forward?
Joshua:
Very good question. A narrative that has held me back has been that fashion is hard, competitive, requires constant capital, it’s fickle and you need to be in a fashion city to make it.
A narrative that propels me forward is “never give up”. I learnt this though being in sports, it pushes me to prove otherwise. In addition I have a personal drive to become successful doing what I love and am passionate about so this also helps propel me forward and keep me focused.
ABF:
Choose one inspiring narrative you like to live your life by.
Joshua:
An inspiring narrative I like to live by is that vision is a dream of an idea. I am all about the journey, the destination is nice but the journey is what counts most. Also…. never give up!
HOW I RESTORED MY STOLEN BITCOIN WITH THE HELP OF TROJANHACK CYBER SECURITY COMPANY.
I was told to keep paying more with no returns. just like other victims who had invested their cash in an investing platform in the hopes of making enormous gains. I made my first $58,040 worth of investments with my broker over the course of a week. I was told to make a second deposit of $58,040 before I could make any withdrawals. which I did.
My bonus/profit was $280,000, and all of my attempts to make withdrawals were unsuccessful. I tried contacting the broker twice in two days, but I was still unable to make withdrawals. Since i realized I’d been scammed.
I made every attempt to get my money back from them. but with no success. Eventually, a buddy who had gone through a similar situation suggested TROJANHACK. a recovery company. I got in touch with them via their Email which is ( Trojanhack@qualityservice.com) and with their technical expertise. they were able to easily retrieve all of the money that had been stolen. I heartily suggest them to anyone experiencing a similar situation.
Telegram ID: TrojanhackQservice
Email: Trojanhack@qualityservice.com
I got cured miraculously from HPV Virus using herbs by Dr. Guba who sent me some herbal medicines and I used them as instructed within two weeks. Before I knew I was totally healed, I visited my doctor for a medical examination. Behold, I am negative. I introduced this great doctor to a couple of infected friends who also tried the medication and they were cured as well . Please if you have this virus and you have tried so many things or have been deceived severally, here is your final solution for you send him an email via: Drgubahealingherbs@gmail.com or WhatsApp: + 234 816 238 8034 or website: https://drgubahealingherbs.wixsite.com/guba-healing-herbs
Trust, I once believed, formed the essential foundation of any partnership, particularly in business ventures and financial transactions. My naiveté, however, led me to trust too readily. I encountered an individual presenting herself as a crypto investment guru and strategist. We bonded over shared interests, including our lifestyles and a mutual appreciation for arts and antiques. I found myself believing every word she spoke regarding his purported success in crypto and how crypto would soon take over the world. I was intrigued, after all, a couple of thousand dollars won’t break a spine. Initially, the experience seemed promising, but it soon devolved into a chaotic situation. I was repeatedly pressured to provide increasingly substantial sums of money as my supposed profits grew, and I sought to withdraw my funds. Within a mere three months, I had transferred $390,000 in Bitcoin from my wallet across five separate transactions. Subsequently, my wallet was compromised and faced imminent threat. It was at this critical juncture that I sought assistance from META TECH RECOVERY PRO. I presented my case to them, and after a thorough analysis, they revealed that I had been communicating with a single individual throughout the entire ordeal. META TECH RECOVERY PRO swiftly secured my wallet and, through their expertise, successfully recovered my Bitcoin from the scammer. In conclusion, I strongly advise exercising extreme caution when placing your trust in individuals you encounter online. I am eternally grateful to META TECH RECOVERY PRO for their invaluable assistance. They can be reached via:
M e t a t e c h @ W r i t e m e . C o m
T e l e g r a m : @ m e t a t e c h r e c o v e r y p o t e a m
c o n t a c t @ m e t a t e c h – r e c o v e r y p r o . c o m
W/S +1 4 6 9 6 9 2 8 0 4 9
THANK YOU.
M e t a t e c h @ W r i t e m e . C o m
T e l e g r a m : @ m e t a t e c h r e c o v e r y p o t e a m
c o n t a c t @ m e t a t e c h – r e c o v e r y p r o . c o m
W/S +1 4 6 9 6 9 2 8 0 4 9
THANK YOU.
RECOVER YOUR STOLEN BITCOIN / USDT OR MONEY LOST TO SCAMMERS
This is to notify anyone looking to reclaim his\her bitcoin lost to scammers. For a successful recovery procedure, I advise you to get in touch with THE HACK ANGELS RECOVERY EXPERT. They are the best in recovery of lost funds. They have a background in cybersecurity and have obtained licenses and certifications that have equipped them with the necessary skills to recover lost funds. Everyone should be careful and stop being deceived by all these online scammers? I lost about $985,000 to these online scammers
This made me very unhappy and upset. I had no idea what to do. A friend recommended me to a recovery expert called THE HACK ANGELS RECOVERY EXPERT. After a few hours of working with them, I was shocked to learn that they had recovered all of my stolen bitcoin in just 48 hours. I said that I will not hold this to myself but share it to the public so that all scammed victims can get their funds back. I advise everyone seeking to recover their lost bitcoin wallet, any online scam. Reach out to THE HACK ANGELS RECOVERY EXPERT. I am so happy to get my funds back and to share the good news to whom it may concern. I can’t keep but share this information particularly to anyone else in a similar situation who wants to recover lost assets. Contact inform:
WhatsApp +1(520)200-2320 ) or shoot them an Email at (support@thehackangels.com) They also have a great Website at (www.thehackangels.com )